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    Claude Skill · SEO & Analytics

    Microsoft Clarity Automation

    Automate user behavior analytics with Microsoft Clarity -- export heatmap data, session metrics, and engagement analytics segmented by browser, device, country, source, and more through the Composio Microsoft Clarity integration.

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    Skill definition (SKILL.md)


    name: Microsoft Clarity Automation description: "Automate user behavior analytics with Microsoft Clarity -- export heatmap data, session metrics, and engagement analytics segmented by browser, device, country, source, and more through the Composio Microsoft Clarity integration." requires: mcp: - rube

    Microsoft Clarity Automation

    Export Microsoft Clarity user behavior analytics directly from Claude Code. Pull heatmap data, session metrics, and engagement insights segmented by multiple dimensions without leaving your terminal.

    Toolkit docs: composio.dev/toolkits/microsoft_clarity


    Setup

    1. Add the Composio MCP server to your configuration:
      https://rube.app/mcp
      
    2. Connect your Microsoft Clarity account when prompted. The agent will provide an authentication link.
    3. Ensure your Clarity project has sufficient data collection enabled for the dimensions you want to analyze.

    Core Workflows

    1. Export Recent Analytics Data

    Export Clarity analytics data for the last 1-3 days, segmented by up to three dimensions simultaneously.

    Tool: MICROSOFT_CLARITY_DATA_EXPORT

    Key parameters:

    • numOfDays (required) -- number of days to export: 1 (last 24h), 2 (last 48h), or 3 (last 72h)
    • dimension1 -- first breakdown dimension
    • dimension2 -- second breakdown dimension (optional)
    • dimension3 -- third breakdown dimension (optional)

    Available dimensions:

    • Browser -- Chrome, Firefox, Safari, Edge, etc.
    • Device -- Desktop, Mobile, Tablet
    • Country/Region -- geographic location of users
    • OS -- Windows, macOS, iOS, Android, etc.
    • Source -- traffic source (e.g., google, direct, referral)
    • Medium -- traffic medium (organic, cpc, referral, etc.)
    • Campaign -- marketing campaign name
    • Channel -- traffic channel grouping
    • URL -- specific page URLs

    Example prompt: "Export Clarity data for the last 24 hours broken down by Device and Country/Region"


    2. Device Performance Analysis

    Analyze how user behavior differs across device types to optimize responsive design.

    Tool: MICROSOFT_CLARITY_DATA_EXPORT

    Configuration: numOfDays: 3, dimension1: "Device", dimension2: "Browser"

    Example prompt: "Show me Clarity metrics for the last 3 days by Device and Browser"


    3. Traffic Source Breakdown

    Understand which traffic sources drive the most engaged users.

    Tool: MICROSOFT_CLARITY_DATA_EXPORT

    Configuration: numOfDays: 2, dimension1: "Source", dimension2: "Medium"

    Example prompt: "Export Clarity data for the last 48 hours broken down by Source and Medium"


    4. Geographic User Behavior

    Analyze user engagement patterns across different countries and regions.

    Tool: MICROSOFT_CLARITY_DATA_EXPORT

    Configuration: numOfDays: 3, dimension1: "Country/Region", dimension2: "Device"

    Example prompt: "Get Clarity data for the last 72 hours segmented by Country/Region and Device type"


    5. Page-Level Performance

    Examine which specific URLs have the highest or lowest engagement metrics.

    Tool: MICROSOFT_CLARITY_DATA_EXPORT

    Configuration: numOfDays: 1, dimension1: "URL", dimension2: "Device"

    Example prompt: "Export yesterday's Clarity data broken down by URL and Device"


    6. Campaign Attribution Analysis

    Evaluate marketing campaign effectiveness through user behavior metrics.

    Tool: MICROSOFT_CLARITY_DATA_EXPORT

    Configuration: numOfDays: 3, dimension1: "Campaign", dimension2: "Channel", dimension3: "Device"

    Example prompt: "Show Clarity engagement data for the last 3 days by Campaign, Channel, and Device"


    Known Pitfalls

    • Limited time window: Data export is limited to the last 1, 2, or 3 days only. The numOfDays parameter only accepts values of 1, 2, or 3. For longer historical analysis, you need to run exports periodically and aggregate them externally.
    • Dimension name exact match: Dimension values must match exactly as listed (e.g., Country/Region not country or region). Case and slashes matter.
    • Maximum three dimensions: You can segment by up to three dimensions per export. For more complex analysis, run multiple exports with different dimension combinations.
    • Data availability lag: Clarity data may have a short processing delay. Very recent sessions (last few minutes) may not appear in exports.
    • Single tool limitation: The Clarity integration currently offers only the data export tool. For heatmap visualizations and session recordings, use the Clarity web dashboard directly.
    • Response size: Exports with high-cardinality dimensions like URL combined with other dimensions can produce large response payloads. Consider narrowing your time window or using fewer dimensions.

    Quick Reference

    Tool SlugDescription
    MICROSOFT_CLARITY_DATA_EXPORTExport analytics data with up to 3 dimensional breakdowns

    Available Dimensions:

    DimensionDescription
    BrowserWeb browser (Chrome, Firefox, Safari, etc.)
    DeviceDevice type (Desktop, Mobile, Tablet)
    Country/RegionGeographic location
    OSOperating system
    SourceTraffic source
    MediumTraffic medium
    CampaignMarketing campaign
    ChannelTraffic channel grouping
    URLSpecific page URL

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