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    Claude Skill · Marketing

    Facebook Automation

    Automate Facebook Page management including post creation, scheduling, video uploads, Messenger conversations, and audience engagement via Composio

    Claude
    Claude Code
    OpenClaw
    Hermes
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    Skill definition (SKILL.md)


    name: Facebook Automation description: "Automate Facebook Page management including post creation, scheduling, video uploads, Messenger conversations, and audience engagement via Composio" requires: mcp: - rube

    Facebook Automation

    Automate Facebook Page operations -- create and schedule posts, upload videos, manage Messenger conversations, retrieve page insights, and handle scheduled content -- all orchestrated through the Composio MCP integration.

    Toolkit docs: composio.dev/toolkits/facebook


    Setup

    1. Connect your Facebook account through the Composio MCP server at https://rube.app/mcp
    2. The agent will prompt you with an authentication link if no active connection exists
    3. Once connected, all FACEBOOK_* tools become available for execution
    4. Note: This toolkit supports Facebook Pages only, not personal Facebook accounts

    Core Workflows

    1. Discover Managed Pages

    List all Facebook Pages you manage to get page IDs and access tokens for subsequent operations.

    Tool: FACEBOOK_LIST_MANAGED_PAGES

    ParameterTypeRequiredDescription
    fieldsstringNoComma-separated fields (default: id,name,access_token,category,tasks,about,link,picture)
    limitintegerNoMax pages per request (default: 25)
    user_idstringNoUser ID (default: me)

    Always run this first to cache page_id values. Avoid repeating discovery calls -- cache the results.


    2. Create & Schedule Posts

    Publish or schedule text posts with optional links on a Facebook Page.

    Tool: FACEBOOK_CREATE_POST

    ParameterTypeRequiredDescription
    page_idstringYesNumeric Page ID from managed pages
    messagestringYesText content of the post
    publishedbooleanNotrue to publish immediately, false for draft/scheduled (default: true)
    scheduled_publish_timeintegerNoUnix UTC timestamp; must be at least 10 minutes in the future
    linkstringNoURL to include in the post
    targetingobjectNoAudience targeting specifications

    When scheduling: Set published=false and provide scheduled_publish_time as a Unix UTC timestamp.


    3. Create & Schedule Video Posts

    Upload and schedule video content on a Facebook Page.

    Tool: FACEBOOK_CREATE_VIDEO_POST

    ParameterTypeRequiredDescription
    page_idstringYesNumeric Page ID
    file_urlstringConditionalURL of the video file (provide file_url or video)
    videoobjectConditionalLocal file upload with name, mimetype, s3key
    titlestringNoVideo title
    descriptionstringNoVideo description
    publishedbooleanNoPublish immediately (default: true)
    scheduled_publish_timeintegerNoUnix timestamp for scheduled publishing

    4. Manage Scheduled Posts

    Review, reschedule, update, or publish scheduled content.

    Tools:

    • FACEBOOK_GET_SCHEDULED_POSTS -- List scheduled/unpublished posts for a page
      • page_id (required), fields, limit (max 100)
    • FACEBOOK_RESCHEDULE_POST -- Change the scheduled publish time
    • FACEBOOK_UPDATE_POST -- Edit caption/text on an existing post
    • FACEBOOK_PUBLISH_SCHEDULED_POST -- Publish a scheduled post immediately

    5. Read Page Messenger Conversations

    Retrieve inbox conversations and message threads between users and your Page.

    Tool: FACEBOOK_GET_PAGE_CONVERSATIONS

    ParameterTypeRequiredDescription
    page_idstringYesThe Facebook Page ID
    fieldsstringNoFields to return (default: participants,updated_time,id)
    limitintegerNoConversations to return, max 25

    Then retrieve full message threads:

    Tool: FACEBOOK_GET_CONVERSATION_MESSAGES

    ParameterTypeRequiredDescription
    page_idstringYesPage ID that owns the conversation
    conversation_idstringYesConversation ID in t_ format (e.g., t_3638640842939952)
    fieldsstringNoDefault: id,created_time,from,to,message
    limitintegerNoMessages to return, max 25

    6. Send Messages & Mark as Seen

    Respond to users via Messenger and mark messages as read.

    Tools:

    • FACEBOOK_SEND_MESSAGE -- Send a text message from the Page to a user via Messenger
    • FACEBOOK_MARK_MESSAGE_SEEN -- Mark a user's message as seen by the Page

    Warning: Both tools cause user-visible side effects. Only call after explicit confirmation.


    Known Pitfalls

    PitfallDetails
    Scheduling too close to nowFACEBOOK_CREATE_POST with scheduled_publish_time less than ~10 minutes in the future returns HTTP 400 -- enforce a larger buffer for bulk runs
    Unix UTC timestamps requiredscheduled_publish_time must be Unix UTC -- timezone conversion mistakes cause off-by-hours scheduling or validation failures
    Cursor-based paginationFACEBOOK_GET_SCHEDULED_POSTS and FACEBOOK_GET_PAGE_CONVERSATIONS return subsets -- follow paging cursors to get complete data
    Large conversation payloadsRequesting embedded messages in conversations creates huge payloads -- use FACEBOOK_GET_CONVERSATION_MESSAGES for full threads instead
    Video processing delaysUploaded videos may remain in processing state -- only schedule via FACEBOOK_CREATE_VIDEO_POST after the upload is usable
    Cache page IDsRepeating FACEBOOK_LIST_MANAGED_PAGES calls adds latency -- cache page_id per workspace/run
    Pages onlyThis toolkit does not support personal Facebook accounts -- only Facebook Pages
    Write operations need confirmationFACEBOOK_SEND_MESSAGE and FACEBOOK_MARK_MESSAGE_SEEN cause user-visible side effects -- only call after explicit user confirmation

    Quick Reference

    Tool SlugPurpose
    FACEBOOK_LIST_MANAGED_PAGESList Pages you manage with access tokens
    FACEBOOK_GET_PAGE_DETAILSGet detailed info about a specific Page
    FACEBOOK_CREATE_POSTCreate or schedule a text/link post
    FACEBOOK_CREATE_VIDEO_POSTCreate or schedule a video post
    FACEBOOK_GET_SCHEDULED_POSTSList scheduled/unpublished posts
    FACEBOOK_RESCHEDULE_POSTChange scheduled publish time
    FACEBOOK_UPDATE_POSTEdit an existing post
    FACEBOOK_PUBLISH_SCHEDULED_POSTPublish a scheduled post immediately
    FACEBOOK_UPLOAD_VIDEOUpload a video file to a Page
    FACEBOOK_GET_PAGE_CONVERSATIONSList Messenger inbox conversations
    FACEBOOK_GET_CONVERSATION_MESSAGESRetrieve messages from a conversation
    FACEBOOK_SEND_MESSAGESend a Messenger message from the Page
    FACEBOOK_MARK_MESSAGE_SEENMark a message as seen
    FACEBOOK_GET_PAGE_POSTSRetrieve posts from a Page feed
    FACEBOOK_GET_USER_PAGESList Pages with tasks and tokens

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